Our collaboration with the georgian retail operator Goodwill, continues with a new project: a supermarket located in the prestigious business district Vake in old Tbilisi, now equipped with Ukrainian refrigeration technology. The store’s design reflects a modern aesthetic, creating ideal conditions for a comfortable shopping experience.
In line with Goodwill’s commitment to high service standards and product quality, we carefully selected the most suitable equipment modifications. The sale of certain product categories required the development of customized refrigeration solutions that met specific storage and display requirements.
The supermarket features a large department dedicated to culinary products, salads, and ready-made dishes, including traditional Georgian dishes. Conceptually, the department is designed as a large island of refrigerated and heated display units with elements of an open kitchen.
Steel pans are integrated into the Cube display units to cook and reheat dishes in front of the customers. This solution fosters trust and attracts customers by allowing them to observe the cooking process. Chilled dishes and salads are presented in Cube refrigerated display cases with cascading display surfaces.
The bakery section offers a wide range of high-quality Georgian baked goods, emphasizing the store’s national character and appealing to customers. The sales line is equipped with specialized Pastry display cases, featuring three levels for product display. This design not only ensures optimal product presentation but also allows customers to easily choose from a variety of options. The Cube Pastry display cases combine both refrigerated and neutral modules.
The three key retail departments at Goodwill supermarket — Fish, Meat, and Deli — are located around the perimeter of the store, forming a continuous display line. To optimize sales processes and ensure a fast, comfortable shopping experience, varied display cases are used instead of a traditional monotonous refrigeration line.
For instance, the Cube Combi refrigerated display case combines two display areas: one for selling fresh deli products via a salesperson in a “serve-over” mode, and one for packaged products in a «self-service» mode.
Cube refrigerated counters are specifically designed to enhance the presentation and preservation of fresh fish and meat.
For displaying traditional Georgian cheeses and sauces, Goodwill Supermarket features a dedicated area equipped with a cylindrical Frigate refrigerated display case. This unit provides visually appealing and functional organization, ensuring excellent product visibility.
To efficiently display a large range of packaged goods on the supermarket’s mid-sized sales floor, we used compact Medusa Montenegro and Butterfly Slim refrigerators. This solution optimizes the use of retail space. All display cases are energy-efficient, featuring double air curtains or energy-saving doors.
Frozen products at Goodwill supermarket are showcased in specialized Nautilus refrigerated display cases, maintaining temperatures between -20°C and -18°C. The Nautilus display cases are available in two configurations, each tailored to meet specific retail requirements: the traditional horizontal «bonnet» model and the vertical combined version.
