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Delicate store

14.03.2025

The new Delicate store in Khmelnitsky is a unique retail environment with a author’s concept of specialized retail spaces for each product category.
Each product group is localized and presented in a full product range for all customers wishes: only prepared dishes and frozen products for long-term storage, weighed and packaged, gourmet and promotional.
The project includes installation of customized Aisberg refrigeration equipment with a separate specification of models for each product category.

Meat is the leading product in the Delicate store assortment, so in the meat department project all production processes from cutting up the carcass to preparing hot meat dishes were demonstrated live. In this way, the customer gets his own experience of freshness and quality of products. The general line of service refrigerated counters in the specialized Meat modification is supplemented by a neutral module with a built-in grill and a hot counter with an inclined display surface. The sales area has a panoramic refrigerated chamber with a butcher’s workplace.

Special attention deserves the Frigate island display cases in the fruit and vegetable sales department. This is the most effective design solution that compactly combines in one body and in one location the presentation of fresh fruits and vegetables, greens, pickles and salads, a place for packaging and weighing, and storage in refrigerated drawers. An ergonomic and functional solution for customers and staff.

The vertical retail space is organized using Medusa Comfort refrigerated display cases, which create an impressive cascading exposition of fresh vegetables and fruits in semicircular inclined shelves.

A comprehensive approach to the presentation of each product category is also applied in the dairy department. The Frigate island display case plays the role of a wide self-service counter, traditional for a cheese shop, with a rich assortment of packaged cheeses and delicacies, the display of which attracts views and stimulates purchases.

The service refrigerated line for the sale of cheeses with the help of a seller is organized by Cube gastronomic display cases. Milk and packaged dairy products are presented in Medusa Slim vertical refrigerated display cases with a narrow body for the efficient use of the sales area. The display case finish – stainless steel and decorative stone – creates a harmonious neutral background for quality products.

Individually selected refrigeration equipment helps to create an optimal retail space and draw attention to the processing and preparation of fresh culinary products in each product category. A full range of equipment for a fish market is used in the fish and seafood sales area.

Two lines of counters with wide surfaces for fish on ice and cascading exposition of fish products have a simple and laconic design, where all the accents are only on the products. The process of grilling fish is brought to the front sales line and attracts customers.
The fish department has vertical refrigerated display cases of two temperature classes – for frozen fish and for preserves. Energy saving and efficient cooling is implemented with the help of air flow stabilizers on the shelves, a double air curtain, and energy-saving fans. Low-temperature display cases have panoramic energy-saving doors and are equipped with a built-in cooling system.
Cool lighting and designer «broken glass» finishes create a balance between the equipment and the presentation of fish products and enhance the impression.

The area for selling fresh bakery and a cafeteria is a space with a cozy atmosphere, a working tandoor, a bar counter, a pastry display case and lot of comfortable seating for visitors.

A full range of refrigeration equipment for the Delicate store in Khmelnitsky was implemented by Aisberg, including the production of central units, the supply of condensers, air coolers and a computer monitoring system.