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| Modern Kazakh cuisine includes both traditional Kazakh meals and “foreign” meals as well. But meat has ever been and still remains the main ingredient of Kazakh cuisine. We pay great attention to meat processing and cooking in our supermarket “Dina” in Actubinsk. Now our customer can pick out any piece of meat he liked, and our specialist will transform it into a delicious and appetizing dish. It is very convenient for customers, and it also breaks monotony of refrigeration cabinets runs. Meat cooking directly in the sales area of our supermarket became a kind of show, resulting in sales volume increase!!!
Nurlan Bukenbayev
Trade equipment Department Manager
Company TOO “Kabiyev and Co.”
Supermarkets chain “Dina”,
Aktobe Kazakhstan
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Pavel Kalmykov
Trade equipment
Department Manager,
company “Trade Help” |
In order to attract a modern trained customer we have to AFFORD him more and more PLEASURE from shopping! It is no secret for any retailer that poor and dull service, untidy sales area etc. are factors that push loyalty out of the store. Let us describe Customer attracting factors by an example of a run of display-cases manufactured by company Aisberg! So, what can we see? It’s a well-shaped, nice and tidy display-case providing good visibility of cooled or heated foodstuffs. Such is the case! Then… Let’s add to all this beauty HIS MAJESTY SHOW together with the added value! And we'll get one of the most interesting, most modern and most relevant ideas/realizations of Aisberg company – equipment for cooking in front of customers’ eyes, ears and noses – fry-tops, grills, heaters, woks etc. Just imagine/pretend: you are in a supermarket going along shelves and suddenly you feel a smell of cracklings and your mother’s pilaw… You come near… It’s a wonder!.. You see a cook in a white cap, who cooks just in front of you this marvelous sweet rice with meat!!! What will you do? After having enjoyed all seen heard and smelt, after having remembered your Mommy, you happily buy this pilaw paying for high quality product! Financial result is evident. There is no doubt that it is a possibility to attract more customers, to sell more products, more cooked meals etc. Trade Help Company, being an expert in trade technologies, votes pro and supports application of cooking technologies with cooking displays of Aisberg.
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