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The project is based on the Japanese concept of Kaizen, which includes continuous improvement and people respect. Continuous improvement encourages people to continuous learning and creates an atmosphere that is not only conducive to changes, but makes them natural and necessary. Respect for people is expressed with the fact that the company provides them with secure employment, opportunity for everyone to express themselves, find their place in the team and encourages everyone to strive to achieve better results.
To implement the strategy of "quality at the first place" we apply the following principles:
- creating additional value for the consumer
- correct process gives correct results
- increase the value of the organization through the development of staff and partners
- permanent solution of key problems encourages continuous learning.
The purpose of the project is to improve product quality through the involvement of all employees in improving processes of production, management and development. To achieve this goal managers of the company support the initiative of employees to identify problems and their solution, eliminating activities that are wasteful, maintaining cleanliness and order, eliminate waste and conserve materials, improve relationships and teambuilding. The development of initiatives of concerned staff contributes to our new achievements, as well as a sense of joy moving forward, which should have both people and organizations to develop and win.
Project objectives are improving relationships in the enterprise, training and staff development, improving internal management. Effective methods for solving these problems is the ongoing work on the key issues, which stimulates learning throughout the organization and educates leaders who thoroughly know their business, practice the philosophy of the company, can teach others and encourage people to think and to support the idea of perfection.
Kaizen philosophy assumes that our life in general (occupational, public and private) should be focused on continuous improvement. Acknowledging that problems do exist and that they can be resolved, we are making the first step to make change for the better. In Aisberg everyone has an opportunity to make the discussion and in collaboration with colleagues to solve the problems arrived. In business the problem is all that causes inconvenience to those who are further in the chain of business processes, either the employee following the next operation or the final consumer. Our customers should receive the products they need at the right volume, right quality and right time. To do this, all employees should do their job well, making sure that their colleagues and clients feel satisfied.
Corporate University was created in our company to bring up thoughtful staff and to develop leadership in managers. 50 top and middle managers, leading specialists of Aisberg participated in the workshop on Strategic Marketing "In business as in war".

In spring 2008 when we have been developing a corporate university, it was impossible to assume that the global economic crisis will cover all aspects of the company life and each employee separately and that the enthusiasm, commitment and creative energy would be required for each, constantly and everywhere. Today our caring, actively involved in the reorganization of our life members, led by the head reformer leaders, overcomes all the vicissitudes of the crisis period and is moving towards more effective quality management.
The corporate holidays promote the teambuilding:
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